WHY DON'T YOU JUST SHOW ME THE SALE PRICE TO BEGIN WITH?
Manufacturers sometimes ask that retailers not display a selling price if it drops below a certain dollar amount that they have established as MAP Price, or Minimum Advertised Price. Our price on this items is so low that the manufacturer requested that it not be advertised. If in our retail store, you would have to ask a salesperson what the price of the product is. At PlanetDJ.com, by clicking on "Email For Price," you are essentially asking to see the price, at which point we show it to you.

According to the United States Federal Trade Commission, MAP may be a form of price-fixing. Some say it is illegal for manufacturers to dictate our advertised prices. Policies that effectively eliminate the ability of retailers to sell at a discount are being closely examined by the FTC.

While PlanetDJ.com does not agree with MAP, we want to keep our suppliers happy as well, so we abide by MAP rules until MAP is no longer enforced by manufacturers.