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Mind Your Own Business is a well-written and wonderfully researched book about small business development. It's content is designed to make you as 'proficient' in your business management as you are in your DJ talent. Author Larry Williams offers detailed and specific information about developing a business plan for success in the very competitive field of mobile entertainment. In additional to laying out a structure of 'business plan basics', he also gives you helpful information on "How to Adapt to the Business World".
"Marketing and Advertising" is clearly the main focus of this book. Author Larry Williams details the strongest marketing traits pertinent to engaging in successful advertising campaigns. Additionally, an entire chapter is dedicated to successful marketing techniques with an in-depth interview featuring one of the foremost authorities on DJ advertising, Dan McKay. From the early years of Mobile Beat Magazine, Dan McKay has become a recognized and respected leader in the field of DJ marketing and advertising."I appreciate the way Larry is able to get right to the heart of the serious issues he is dedicated to writing about, while still providing an entertaining reading experience. He has been a valuable addition to the Mobile Beat writing staff!"Dan Walsh - Managing Editor - Mobile Beat: The Mobile Entertainer's MagazineMind Your Own Business features in-depth interviews with some of the most 'sought after' industry leaders within the mobile DJ industry. Interviews include: Mark K. Ferrell, Randy Bartlett, Ray Martinez, Robert Lindquist (Mobile Beat Magazine), Ryan Burger, DJ Dr. Drax, Stacy Zemon, Jim Tremayne (DJ Times Magazine), Jim Cerone, Cap Capello, Brian Graham and many more! The perspectives and insights from these interviews offer 'direct' and 'to-the-point' analysis of successful business management techniques and educational materials for advanced learning. "Managing Your Business", is a chapter that focuses specifically on the day-to-day operations of successful business management. Author Larry Williams will again detail the most pertinent and necessary steps to ensure success in this area. "The State of the DJ Industry" offers an incredible overview of the history of Mobile DJing . . . where we have come as an industry and where the progression of our industry is headed. You will also find inspirational stories that will fuel your passion to progress your business to the next level. By special arrangement with Mobile Beat Magazine, author Larry Williams also republishes his entire on-going series of articles entitled "Changing Public Perception". This groundbreaking series has received a very favorable reader response for it's factual and useful dissertation of elements necessary to progress our image, our customer service qualities and our placement as a viable industry in the forum of public opinion."Larry has taken it upon himself to tackle the very tough issues of DJ 'etiquette' and 'demeanor' and its effects upon 'public perception'. He is poised to follow in the footsteps of the highest caliber industry leaders who have come before him to affect change. An incredibly noble undertaking by an individual who is 'passionate' about this industry!"DJ Dr. Drax - National President & Executive Director - The American Disc Jockey AssociationMind Your Own Business offers a thoroughly comprehensive look into the often overlooked and self-created matters of business management. Proven techniques are outlined and adapted to specifically focus on 'business management' and its application to the successful operations of your DJ business. It's useful content will assist and inspire DJs of many differing talents and experience levels. Readers from novice to seasoned veteran will find value in it's well written and detailed content.
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