This "second edition" contains 5 "new" chapters - 43% "new" content - Forward - by Peter Merry
The State of the DJ Industry - A Great Career Choice - This chapter lays down the foundation necessary to appropriately establish this vocation as a viable career choice. How To Adapt To The Business World Marketing & Advertising Managing Your Business - Sales Analogies - An incredibly popular segment of Larry Williams' seminars has now become a detailed chapter that discusses useful analogies to use during your sales consultations. - The Customer Service Advantage - A comprehensive look at matters essential to establishing exemplary customer service. - 100 Ways To Improve - Settle in for a long ride on ways to improve "often forgotten about" characteristics of your performance and image - audio CD coming soon! - Changing Public Perception (Series One) - The first 12 articles written for Mobile Beat Magazine. 25% new material included in this chapter - audio CD "on sale now!" - Changing Public Perception (Series Two) - this highly regarded series continues with 12 "never before published" articles - audio CD "on sale now!"